The Scottish National Party in the Western Isles wanted a web site to post information and news items concerning the activities of the local Holyrood MSP and Westminster MP, both SNP. The site was to be updated daily and the design needed to conform to national SNP branding.
We built the site on an open source Content Management System to simplify the process of adding news items. We retained the responsibility to add news items and press releases supplied by the party and the two governments, as well as to modify the site during elections to ensure compliance with electoral legislation.
The party was keen that the site should occupy the first place on Google for the term "Western Isles SNP". This was achieved within four weeks of the site being launched, and has been retained continually for the past five years.